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Created page with "{{Infobox book | italic title = <!--(Article title goes here and in the 'name' field below.)--> | name = | image = <!--(If no good single image..."
{{Infobox book
| italic title = <!--(Article title goes here and in the 'name' field below.)-->
| name =
| image = <!--(If no good single image is suitable, use a screenshot of the first page of the article)-->
| image_size = 260px
| border = yes
| alt =
| caption = <!--(If the infobox photo needs a caption, that can be put in this field.)-->
| author = <!--(use {{unbulleted list|Author One|Author Two|Author Three}} to list multiple authors or subjects)-->
| illustrator =
| subject = <!--(who or what is this wiki entry about?)-->
| genre = <!--(acceptable genres include: Editorial, Op/Ed, Article, Interview, How-To, Member Spotlight, etc. Multiple subjects see multiple authors above)-->
| published = [[EF Issue 20??.?]]
| pub_date = <!--(Should match EF Issue Published date)-->
| media_type = <!--(Digital or otherwise both {{unbulleted list|Print|Digital}} )-->
| pages = <!--(Page number(s) of the issue the article appears on)-->
| preceded_by = <!--(Previous article in the issue)-->
| followed_by = <!--(Next article in the issue)-->
| notes =
| website = {{unbulleted list|[http://wiki.caricature.org/wiki/EF_PDFS/EF201?.?.pdf Full Issue PDF],|courtesy of {{URL|caricature.org}}}}
}}
Article Description. Should include author, brief description, issue number and page number(s).
==Article Transcript==
[[File:RelevantImage1.jpg|266px|thumb|right|For an image relevant to the article]]
For those of you wishing for greater success at corporate
events and tradeshows this article is for you. Two experienced
experts want you to understand the corporate business from
all sides: the broker/agent, the client, and you, the caricaturist.
One of our NCN members, Tom “Huf” Hofstedt, is the artist
expert and Terry Quick, President of ENTCO International Inc.—
International Conference Services, is the broker/agent, expert.
HUF says: The agent and the artist need to be on the same
page and discover how best to please the client by providing
an affordable number of pieces of art per hour...We are hired
at a show booth to make a giveaway item that will create
goodwill for the exhibitor, and perhaps help gain some business
from the targeted clientele.
'''Artist vs. Client vs. Agent/Broker'''
The corporate Client has lots of $$ and is willing to spend
100% of it for:
* Marketing for his product(s) – 40%
* Good will for clients – 20%
* Entertainment – 15%
* Community recognition – 10%
* Employee Morale– 9%
* Favorite charities – 5%
* Fine art investment – 1%
'''What is good professional behavior?'''
Terry Quick: The Artist understands it is a business. Have a
set of business cards with your agent’s contact information
instead of your own, promotional materials showing caricaturist
uniqueness and have professional prices.
Huf says: Understand what business your client is in, and
that you are a member of the team. Be ready to refer questions
to the proper person on duty. Have a clear understanding
with the agent about the difference between your total
retail fee and the net you receive on an agent-provided assignment.
Don’t cut price “because there is no commission
to pay” without the agent...you wind up competing with each
other. The quoted price should be the same, whether you
are booking independently or through the agent.
'''What is bad behavior?'''
TQ: Arriving at event or tradeshow unprepared. Unprepared
means dressing inappropriately for the client, having insufficient
supplies for the job, and arriving late or leaving early.
Negotiating new jobs while you are on the clock for a paying
client is another no-no.
Huf added: Rudeness, too many breaks, eating or drinking
at the workplace.
'''What are good business ethics?'''
TQ: Being a team player is very important for your success
working with an agent, an event planner, a buyer and your
client. When you team with an agent, keep in mind opportunities
for both your businesses. Your agent is selling your
talents to clients as you should be selling your agent to your
contacts. So give out your agent’s business card at agentbooked
events. It is all about being loyal, trustworthy and
ethical. These traits are important to everyone in business
as well as the boy scouts.
'''What are bad ethics?'''
TQ: Being a loner and an egotist. Being inconsiderate of all
partners, clients and other entertainers. See “bad behavior”
answer for more clues. Giving out personal business cards
at agent-provided gigs.
'''How much does a charming personality benefit the caricaturist?'''
TQ: Charm, wit and a friendly demeanor are very important
for a caricaturist doing live gigs including tradeshows, corporate
parties and other special events. You are an entertainer
first and an artist second when doing live caricature for the
public or clients.
Huf adds: At a trade show, you are a representative of the
client, a member of a sales team. Be nice.
'''When working with an agent/broker, who negotiates with the client?'''
TQ: You hire an agent to help you get work; the agent negotiates
with the client. Keep your pricing schedule consistent whether working with or without an agent. Do not undercut
your price if you book directly with a client. Your agent and
your partnership may suffer or even fail.
'''What are the key elements of a good contract?'''
TQ: The agent takes into consideration your mileage, materials,
preprinting charges, attire for the job, lighting requirements,
minimum time booked, number of breaks per job,
payment method, and anything else the caricaturist and
agent wish to include. If there is a chance of overtime on the
job, the fee is prorated at a minimum of 30 minutes with the
name of the authorized client contact listed. The caricaturist
should call the agent first to check if client has authorized
any overtime and who the actual contact person is at this
event. The artist receives original contract fee at the end of
the designated hours or within two weeks with a check from
your agent who gets paid by the client. Additional payment
for overtime is routed through your agent as well.
'''If the artist gets sick or can’t make a booking, is there a back-up plan?'''
TQ: Notifying your agent with enough lead-time to find a
replacement is a good idea. Establish a time limit for cancellation
up front. Emergencies happen rarely. It is helpful if the
artist has a colleague contact list available for just such a
possibility.
'''What is expected of the artist? How many caricatures
per hour are valuable to the client? Value for the hourly
rate charged? Is art quality the most important? Does
neatness count?'''
TQ: Calculate your hourly rate with this formula: Single live
caricature price times the number of caricatures you can
complete in an hour equals hourly fee. Remember to add in
your agent’s commission.
Huf adds: The numbers per hour should be “up-to” figures...
we don’t want to be trapped into a guarantee situation. Art
quality is still important, but the entertainment value and
speed are more important. Neatness does count since these
live caricatures are given to attendees for free and represent
the company client to their customers and prospects. People
save the caricatures more often than other free handouts.
'''What does the client want from a caricaturist?'''
TQ: For birthday parties, the caricaturist is expected to bring
fun and laughter to the party. The individual caricatures are
lasting memories of a good time.
For tradeshows, Huf usually maintains a line 10 people deep
waiting for their caricatures to be drawn. During the ten-minute
wait, 3-4 salespersons can be kept busy promoting their
products or services. Also the final piece has the company
logo and contact info preprinted on it. Huf increases booth
attendees by 5 to 1. His overhead projector helps promote
the booth too.
For corporate functions, clients want clean and professional
entertainment. And remember Huf’s motto: “If it has no likeness,
it has no value.”
'''What should the caricaturist expect from the agent and the client?'''
TQ: Respect for and from all sides is a given. Best to work
with an agent who isn’t a relative of yours. The agent is your
representative to prospective clients and has the contacts
to create business for both of you. When partnering with an
agent you come to terms as to who does what in a written
agreement. Realistic goals should be outlined along with
your expected income based on the number of jobs per year.
If you are an unknown in this arena, it takes a few years to
build a client base and a professional reputation.
'''What does the agent/broker want from the caricaturist?'''
TQ: The same things the caricaturist wants from his agent!
The artist represents the agent’s company and the client. Be
positive. Remember the good ethical behavior.
'''What do you want NCN members to remember most
about working with entertainment brokers and corporate
clients?'''
TQ: An agent is your partner. With corporate clients, it is
their money you want so you give them what they want.
When you are ready to work with an agent, interview several
to make sure you will have a good partnership. Communication
and trust are key elements here.
A buyer negotiates a flat fee with caricaturists and it is
considered work-for-hire. The buyer employs the artist for
the corporate client. There are differences between an
agent and a broker. The agent is hired by the caricaturist to
represent him and find him work... and the agent is paid a
commission by the caricaturist. A broker is the defacto buyer
for the client. He is paid a fee or has a budget for whatever
services he is providing.... he hires the caricaturist for a fee.
Many event companies or agencies have people who wear
both hats. Be sure you know which hat is being worn for
each job you get.
An AFTRA or SAG agent is hard to find because they represent
actors and performers, but if a caricaturist can find one
who will represent him/her, the artist would do well to give
this agent extra consideration.
''The views expressed by individuals are not necessarily those of the NCN or
its membership as a whole.''
==See Also==
* [[Relevant Wiki Link]]
* [[Relevant Wiki Link]]
==External Links==
* [http://caricature.org/join-us External Link if needed]
<!--(check the issue number in the navbox template below)-->
{{201?.?Navbox}}
| italic title = <!--(Article title goes here and in the 'name' field below.)-->
| name =
| image = <!--(If no good single image is suitable, use a screenshot of the first page of the article)-->
| image_size = 260px
| border = yes
| alt =
| caption = <!--(If the infobox photo needs a caption, that can be put in this field.)-->
| author = <!--(use {{unbulleted list|Author One|Author Two|Author Three}} to list multiple authors or subjects)-->
| illustrator =
| subject = <!--(who or what is this wiki entry about?)-->
| genre = <!--(acceptable genres include: Editorial, Op/Ed, Article, Interview, How-To, Member Spotlight, etc. Multiple subjects see multiple authors above)-->
| published = [[EF Issue 20??.?]]
| pub_date = <!--(Should match EF Issue Published date)-->
| media_type = <!--(Digital or otherwise both {{unbulleted list|Print|Digital}} )-->
| pages = <!--(Page number(s) of the issue the article appears on)-->
| preceded_by = <!--(Previous article in the issue)-->
| followed_by = <!--(Next article in the issue)-->
| notes =
| website = {{unbulleted list|[http://wiki.caricature.org/wiki/EF_PDFS/EF201?.?.pdf Full Issue PDF],|courtesy of {{URL|caricature.org}}}}
}}
Article Description. Should include author, brief description, issue number and page number(s).
==Article Transcript==
[[File:RelevantImage1.jpg|266px|thumb|right|For an image relevant to the article]]
For those of you wishing for greater success at corporate
events and tradeshows this article is for you. Two experienced
experts want you to understand the corporate business from
all sides: the broker/agent, the client, and you, the caricaturist.
One of our NCN members, Tom “Huf” Hofstedt, is the artist
expert and Terry Quick, President of ENTCO International Inc.—
International Conference Services, is the broker/agent, expert.
HUF says: The agent and the artist need to be on the same
page and discover how best to please the client by providing
an affordable number of pieces of art per hour...We are hired
at a show booth to make a giveaway item that will create
goodwill for the exhibitor, and perhaps help gain some business
from the targeted clientele.
'''Artist vs. Client vs. Agent/Broker'''
The corporate Client has lots of $$ and is willing to spend
100% of it for:
* Marketing for his product(s) – 40%
* Good will for clients – 20%
* Entertainment – 15%
* Community recognition – 10%
* Employee Morale– 9%
* Favorite charities – 5%
* Fine art investment – 1%
'''What is good professional behavior?'''
Terry Quick: The Artist understands it is a business. Have a
set of business cards with your agent’s contact information
instead of your own, promotional materials showing caricaturist
uniqueness and have professional prices.
Huf says: Understand what business your client is in, and
that you are a member of the team. Be ready to refer questions
to the proper person on duty. Have a clear understanding
with the agent about the difference between your total
retail fee and the net you receive on an agent-provided assignment.
Don’t cut price “because there is no commission
to pay” without the agent...you wind up competing with each
other. The quoted price should be the same, whether you
are booking independently or through the agent.
'''What is bad behavior?'''
TQ: Arriving at event or tradeshow unprepared. Unprepared
means dressing inappropriately for the client, having insufficient
supplies for the job, and arriving late or leaving early.
Negotiating new jobs while you are on the clock for a paying
client is another no-no.
Huf added: Rudeness, too many breaks, eating or drinking
at the workplace.
'''What are good business ethics?'''
TQ: Being a team player is very important for your success
working with an agent, an event planner, a buyer and your
client. When you team with an agent, keep in mind opportunities
for both your businesses. Your agent is selling your
talents to clients as you should be selling your agent to your
contacts. So give out your agent’s business card at agentbooked
events. It is all about being loyal, trustworthy and
ethical. These traits are important to everyone in business
as well as the boy scouts.
'''What are bad ethics?'''
TQ: Being a loner and an egotist. Being inconsiderate of all
partners, clients and other entertainers. See “bad behavior”
answer for more clues. Giving out personal business cards
at agent-provided gigs.
'''How much does a charming personality benefit the caricaturist?'''
TQ: Charm, wit and a friendly demeanor are very important
for a caricaturist doing live gigs including tradeshows, corporate
parties and other special events. You are an entertainer
first and an artist second when doing live caricature for the
public or clients.
Huf adds: At a trade show, you are a representative of the
client, a member of a sales team. Be nice.
'''When working with an agent/broker, who negotiates with the client?'''
TQ: You hire an agent to help you get work; the agent negotiates
with the client. Keep your pricing schedule consistent whether working with or without an agent. Do not undercut
your price if you book directly with a client. Your agent and
your partnership may suffer or even fail.
'''What are the key elements of a good contract?'''
TQ: The agent takes into consideration your mileage, materials,
preprinting charges, attire for the job, lighting requirements,
minimum time booked, number of breaks per job,
payment method, and anything else the caricaturist and
agent wish to include. If there is a chance of overtime on the
job, the fee is prorated at a minimum of 30 minutes with the
name of the authorized client contact listed. The caricaturist
should call the agent first to check if client has authorized
any overtime and who the actual contact person is at this
event. The artist receives original contract fee at the end of
the designated hours or within two weeks with a check from
your agent who gets paid by the client. Additional payment
for overtime is routed through your agent as well.
'''If the artist gets sick or can’t make a booking, is there a back-up plan?'''
TQ: Notifying your agent with enough lead-time to find a
replacement is a good idea. Establish a time limit for cancellation
up front. Emergencies happen rarely. It is helpful if the
artist has a colleague contact list available for just such a
possibility.
'''What is expected of the artist? How many caricatures
per hour are valuable to the client? Value for the hourly
rate charged? Is art quality the most important? Does
neatness count?'''
TQ: Calculate your hourly rate with this formula: Single live
caricature price times the number of caricatures you can
complete in an hour equals hourly fee. Remember to add in
your agent’s commission.
Huf adds: The numbers per hour should be “up-to” figures...
we don’t want to be trapped into a guarantee situation. Art
quality is still important, but the entertainment value and
speed are more important. Neatness does count since these
live caricatures are given to attendees for free and represent
the company client to their customers and prospects. People
save the caricatures more often than other free handouts.
'''What does the client want from a caricaturist?'''
TQ: For birthday parties, the caricaturist is expected to bring
fun and laughter to the party. The individual caricatures are
lasting memories of a good time.
For tradeshows, Huf usually maintains a line 10 people deep
waiting for their caricatures to be drawn. During the ten-minute
wait, 3-4 salespersons can be kept busy promoting their
products or services. Also the final piece has the company
logo and contact info preprinted on it. Huf increases booth
attendees by 5 to 1. His overhead projector helps promote
the booth too.
For corporate functions, clients want clean and professional
entertainment. And remember Huf’s motto: “If it has no likeness,
it has no value.”
'''What should the caricaturist expect from the agent and the client?'''
TQ: Respect for and from all sides is a given. Best to work
with an agent who isn’t a relative of yours. The agent is your
representative to prospective clients and has the contacts
to create business for both of you. When partnering with an
agent you come to terms as to who does what in a written
agreement. Realistic goals should be outlined along with
your expected income based on the number of jobs per year.
If you are an unknown in this arena, it takes a few years to
build a client base and a professional reputation.
'''What does the agent/broker want from the caricaturist?'''
TQ: The same things the caricaturist wants from his agent!
The artist represents the agent’s company and the client. Be
positive. Remember the good ethical behavior.
'''What do you want NCN members to remember most
about working with entertainment brokers and corporate
clients?'''
TQ: An agent is your partner. With corporate clients, it is
their money you want so you give them what they want.
When you are ready to work with an agent, interview several
to make sure you will have a good partnership. Communication
and trust are key elements here.
A buyer negotiates a flat fee with caricaturists and it is
considered work-for-hire. The buyer employs the artist for
the corporate client. There are differences between an
agent and a broker. The agent is hired by the caricaturist to
represent him and find him work... and the agent is paid a
commission by the caricaturist. A broker is the defacto buyer
for the client. He is paid a fee or has a budget for whatever
services he is providing.... he hires the caricaturist for a fee.
Many event companies or agencies have people who wear
both hats. Be sure you know which hat is being worn for
each job you get.
An AFTRA or SAG agent is hard to find because they represent
actors and performers, but if a caricaturist can find one
who will represent him/her, the artist would do well to give
this agent extra consideration.
''The views expressed by individuals are not necessarily those of the NCN or
its membership as a whole.''
==See Also==
* [[Relevant Wiki Link]]
* [[Relevant Wiki Link]]
==External Links==
* [http://caricature.org/join-us External Link if needed]
<!--(check the issue number in the navbox template below)-->
{{201?.?Navbox}}
