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1. # We are artists.2. # Our members are from around the world.3. # Our society is focused on caricature and cartoon.
1. # Research the hell out of my subject. All clients get a questionaire to make sure I’m not shooting blind. Inthis case, I knew who they were and what I thought they needed.2. # Sketch like crazy. Work through all the really obvious bad and good choices.3. # Finish an idea to vectored completion. I work in Illustrator.4. # Change it. Copy. Paste. Repeat. This is the part of the process where you start to really make the besttweaks and solutions.5. # Stare at it for hours, days, weeks, whatever. If it still works after you live with it, it’s right. The same cannot
6. # Deliver it. When I am ready to go to hell and back to support my decisions, I put it out there. If I get to thispoint and the client doesnt like it, I’m the wrong person for the job or they have completely lied about whatthey want.7. # Talk about it in the new digital version of Exaggerated Features.
→Article Transcript
like caricatures, what you leave out is just as important as
what you include.
I have been designing logos and consulting on brand identities for over a decade, and when the opportunity
came for me to pitch some rebranding ideas to ISCA I was really excited. I have been a member since 2003,
to an outside world, relatively unknown. I tackled these problems with two things in mind: Keep It Simple.
Make It Bold.
Below are my notes to the board describing my thought process and explaining each decision.
The purpose of this rebranding package is to serve the International Society of Caricature Artists with a fresh,
relevant approach on their creative brand. It is a typographical logo meant to be a clear representation of the
letters I,S,C, and A as well as suggest three key associated messages:
I - The “i” represents a pencil or marker. It both points to the sky and serves as the point in which the world
spins upon. The world, which is the dot of the “i” and represents the international aspect of the society. The “i”
also represents the individual that holds the international on its shoulders and reminds the members that we
are each one single part of a worldwide collective group.
A - The “a” in the logo is meant to be subtle at first and unmistakable thereafter. We are an organization that
celebrates the face. We focus on its features as our main purpose and it is the key ingredient to what the
more clever, updated and bold. The past logo was somewhat dated and did not work well small or in one
color. The face in the “a” keeps with the tradition, nods at the society’s focus and makes the logo individual.“
My process with logos and identity packages usually follows this path through production:
be said for people. Trust me.
===== Tagline, You're It! =====
'''A WORLD DRAWN TOGETHER'''<br>
I started to think about a tagline that �t the needs of the organization and made sense to people not only
who knew what we did, but spoke to someone who had no clue what ISCA meant. When I think about the
draw together. We are drawn together. We are the world. OK, that last one is not mine, but you get the idea.
'''What the EF?'''<br>
After I delivered the ISCA
logo to Nolan and the team,
content and cover art be the
commanding force.
Tagline, You’re It!
I am extremely honored to
amazing life-changing brand!
-Beau
==See Also==
